Unibet signs Agreement for global racing solution

Unibet signs Agreement for global racing solution and Global Tote access


• TBH extends deal with international operator Unibet and begins immediately

• The Agreement covers Unibet Australia and all Unibet’s proprietary racing locations including Unibet UK

• Unibet to integrate the Global Tote to give its traders and customers access to Tote pools

The BetMakers Holdings Limited (ASX:TBH) (“Company”) is pleased to announce that its wholly-owned subsidiary, Global Betting Services Pty Ltd (“GBS”), has signed an agreement with Unibet (“Unibet”), to provide a global racing solution for Unibet’s global platforms.

Unibet is a brand of Kindred Group PLC (“Kindred”) www.kindredgroup.com and is one of the largest global operators with licenses in 13 countries. The Unibet deal covers Unibet Australia and Unibet globally including Unibet UK.

GBS will provide Unibet with key offerings from its global products and services suite, including:

• Premium Price Manager, which allows Unibet to automatically and instantly price thousands of racing events simultaneously without the need to increase resources, such as traders and IT staff;

• Racing Data Delivery Services, which combines data feeds from numerous jurisdictions into a single, manageable solution, enabling Unibet to expand the number of events Unibet can offer; and

• Tote access, which allows Unibet to offer a choice of wagering products in addition to its fixed odds racing solutions.

• Dynamic Odds trading, allowing the Unibet trading team access to customized platforms to manage their pricing and trading.

Ben Colley, Head of Global Racing for Kindred Group said

“With GBS being long-term partners to our Australian business, we quickly saw the value in including the expansive GBS provision to supply our global proprietary racing platform, localising this content across all of our key territories.”

“Outside of the obvious benefits of aggregating what we see as key feed requirements with ancillary, complementary racing services, we also enjoy the benefit of a Global Tote connection and expanded International racing content from The BetMakers.”

The BetMakers CEO Todd Buckingham commented:

“To onboard another truly Global operator such as Kindred Group, highlights the offering that is delivered by The BetMakers. We have previously stated that we believe The BetMakers racing offering is unparalleled which would be apparent to all now with the onboarding of some of the world’s leading operators for their racing.”

“We are excited to bring our full solution including Global Tote access and our Global Racing distribution to Unibet (Kindred).”

The BetMakers signs deal with William Hill Global

BetMakers to provide Fixed odds pricing and Tote access

• 2+ year deal with international bookmaker William Hill Global (“WHG”) begins immediately
• WHG covers UK online and betting shops, William Hill US and other B2B partners

The BetMakers Holdings Limited (ASX:TBH) (“Company”) is pleased to announce that its wholly-owned subsidiary, Global Betting Services Pty Ltd (“GBS”), has signed an agreement with WHG (“WHG Agreement”) to provide a global racing solution for William Hill UK, both retail and online and its B2B customers throughout the UK and US. The WHG Agreement is expected to have a material economic impact on the Company.

GBS will provide WHG with key offerings from its global products and services suite, including:
• Premium Price Manager, which allows William Hill to automatically and instantly price thousands of racing events simultaneously without the need to increase resources, such as traders and IT staff;
• Racing Data Delivery Services, which combines data feeds from numerous jurisdictions into a single, manageable solution, enabling WHG to expand the amount of events William Hill and WHG partners can offer; and
• Tote access, which allows William Hill to offer another wagering product to its fixed odds racing solutions, both in the UK and, in particular, the US market where pari mutual betting is legal across most of the States.

While the commercial terms of the deal are confidential, the Agreement, which begins immediately, will run until the end of 2020.

William Hill Group Trading Director, Terry Pattinson commented, “After a very successful six years of working with GBS under the William Hill Australia brands, William Hill Group Trading is committed to working more closely with The BetMakers as the company pushes towards a worldwide racing trading product.”

“Implementing The BetMakers’ products will allow us to offer an unparalleled global racing product in all racing jurisdictions as we further expand outside the UK, with racing product from Asia, Europe, Australia and importantly North America being a key driver of our expansion.”

CEO of The BetMakers Todd Buckingham said: “This is a significant milestone for The BetMakers with William Hill having such a big reach across the UK and into the US markets through its B2B customers. We look forward to working with its team to deliver a racing solution that meets its needs and we look forward to delivering innovative products to enhance its offerings and deliver maximum returns.”

“Given William Hill Global power more than 100 sportsbooks in Nevada alone, and it has made its intention clear that the US is a major focus, we are excited about the prospect of working with WHG as it expands throughout the US.”

About William Hill Global

William Hill PLC is one of the world’s leading betting and gaming companies, employing around 16,000 people. Founded in 1934 and listed on the London Stock Exchange, it aims to provide gamblers with a fun and safe gambling experience, and has set the ambition that nobody is harmed by gambling. The majority of its £1.7bn annual revenues are still derived from the UK, where it has a national presence of licensed betting offices and one of the leading online betting and gaming services. William Hill Online has operations in Italy and Spain and serves online customers throughout the world from its headquarters in Gibraltar. In 2012, it established William Hill US with a focus on retail and mobile operations in Nevada, which is now the largest sports betting business in the US. It currently operates 126 race and sports books in Nevada, New Jersey, Mississippi, West Virginia and Iowa, is the exclusive risk manager for the sports lotteries in Delaware and is the exclusive partner to IGT to provide sports betting services to the lottery in Rhode Island. It also has licensed operations in The Bahamas and St. Kitts. William Hill PLC is listed on the London Stock Exchange and is a member of both the FTSE 250 and FTSE4Good Indices.

Link to full ASX release:

BetMakers to power Carnival billions

Saturday is Caulfield Cup Day with the Victorian Spring Racing Carnival now in full swing. The Carnival itself is on its way to generating a staggering $2 Billion in betting turnover! The Spring Carnival takes hold of Melbourne like no other racing event in the world with the two traditional centerpieces, Saturday’s Caulfield Cup and ‘the race that stops the nation’ in the Melbourne Cup locked in to Australian folklore since the 1800s.

Through the carnival, equine superstars emerge or reinforce their status such as Winx aiming for a record fourth-straight Cox Plate or a horse like The Autumn Sun announcing he could well be racing’s next sensation after demoralising his rivals in the Caulfield Guineas on the Saturday just gone.

Whether it is The Autumn Sun or a Winx, any starter in Saturday’s Caulfield Cup or any runner in any race on any day, whatever the race, whatever the day, they will have thousands of dollars of punters money riding with them.

Providing the systems and the technology backbone for the bookmakers to process the millions of dollars in punters bets throughout the carnival are, The BetMakers.

With advertising campaigns in full-swing now for Caulfield Cup Day and the carnival as a whole, it’s hard for any consumer of any media to not have seen an advertisement in the red of Ladbrokes, the blue and yellow of SportsBet, the orange of Neds, the purple of BetEasy or any of the other liveries of the many other corporate bookmakers that will hold the bulk of punters investments throughout the carnival.

Bookmaking has progressed over the years; from the intimidating, rusted-on well-dressed man churning out cardboard tickets with crayon symbols on his stand, shouting the odds with a penciller not missing a beat in recording every bet manually, and a bagman grabbing every dollar being thrown his or her way.

Today, the majority of money comes through off-track, often multi-national companies that require sophisticated systems to price and manage their racebooks. These companies rely on the technology of the BetMakers group.

Managing ‘the book’ now comes to down to data-driven risk-management systems, automated as much as they possibly can be, designed to make wagering on and displaying a wide range of markets as seamless as possible for the corporate organisations customers.

Vital to this with most of the major holders of turnover is the BetMakers DNA subsidiary GBS owned product ‘Price Manager’.

Using live, predicted and automated price collection being streamed into the bookmakers, ‘Price Manager’ allows the operator to have a base to weight their prices off. This can be derived from many factors including their own opinions, other bookmakers prices and general market support.

Comparing odds is now a vital tool, where in years gone by it was a matter of just scanning around the ring and seeing what price was being bet by your competitors, with operations now covering the width and breadth of Australia without having the most reliable methods to do this would be akin to the corporate bookmakers going in to a boxing ring with a blindfold and arms tied behind their back.

The BetMakers ‘DynamicOdds’ trading platform has been the world-leader in this technology for a decade and there isn’t a trading room in Australia that doesn’t use this platform as a major tool in their race-day operations.

But it isn’t just the bookmakers that BetMakers technology is buzzing around behind the scenes for; ‘Dynamic Odds’ is available to the public through subscription, which includes a free two-week trial for new-comers.

DynamicOdds also commenced driving the price and data information being displayed in the ‘Melbourne Racing Club Punters Lounge’ on track at Caulfield last week, just in time for Saturday’s Caulfield Cup.

This data is where the BetMakers offerings have most likely been heard of in the public domain with ‘DynamicOdds’ being the provider of the official price for all racing jurisdictions across Australia.

Regular punters would have heard reference through the host-broadcasters to the VOP (Victorian Official Price), NOP (NSW Official Price) or QOP (Queensland Official Price), these are all under contract to ‘DynamicOdds’.

So whether it is your wager on Saturday’s Caulfield Cup or any other race that is contested through the carnival or any other time throughout the year, the likelihood is that the BetMakers has had a major involvement in that bet being struck.

As the name BetMakers suggest, that’s what we do, we make bets!